Research shows that 70% of all marketing content remains unused by sales. If you're a marketer, this statistic is sure to make you squirm, and if you are in sales, you're probably nodding your head and saying, ‘that's about right’....
5 JulSales EnablementTech2Biz AlignmentAlignmentEp #11: How Alignment Can Help Product Marketers Get Off the Hamster Wheel
23 JunTechnology InsightsAlignmentSales EnablementEp #10: How Can Artificial Intelligence Help You Sell More with Rob Kall
Artificial intelligence is one of those buzzwords that is underestimated and over rated at the same time. We experienced the power of AI everyday while interacting with Alexa, while writing emails, while getting a delivery from Amazon or while planning...
31 JanSales EnablementTech2Biz AlignmentAlignmentThe Practical MWC Checklist: How you can make the most of this mega event
It’s that time of the year again when more than 100,000 people from nearly 200 countries are busy planning their trips to Barcelona to attend the mecca of the wireless telecom industry – the Mobile World Congress. Being part of...
4 SepSales EnablementAlignment10 Must-Have Personalities You Need in Technology Marketing to Align with Sales Growth
Most businesses have a marketing team, which comprises of sets of sub-teams such as design, PR, website development, content writer, event coordinator, campaign manager, product marketing, field marketing, etc. These individuals/ teams mostly work in silos and come together on...
26 AugInbound MarketingAlignmentSales EnablementGetting Your Marketing Message Across
A critical factor that technical marketers must remember is the need to focus their messages. This short video describes points to consider to help focus your marketing messages. (more…)
29 JulInbound MarketingAlignmentSales EnablementOvercoming Challenges in Marketing Technology to Technologists
Being in the communications industry for more than thirty years, I’ve become friends with all types of people. Most of my conversations are with technologists – a kinder description of those who prefer to read technical specifications during lunch breaks...
29 NovSales EnablementWhen A 6-Year-Old Asked Me – “How Do You Sell An Idea?”
I recently met my cousin after a long time. She has two kids - 11 and 6 years old, whom I met for the first time. Absolutely smart and delightful!!! As my cousin and I started talking about what our...