A critical factor that technical marketers must remember is the need to focus their messages. This short video describes points to consider to help focus your marketing messages. (more…)
26 AugSales EnablementInbound MarketingAlignmentGetting Your Marketing Message Across
29 JulSales EnablementInbound MarketingAlignmentOvercoming Challenges in Marketing Technology to Technologists
Being in the communications industry for more than thirty years, I’ve become friends with all types of people. Most of my conversations are with technologists – a kinder description of those who prefer to read technical specifications during lunch breaks...
29 NovInbound MarketingInfographics: How To Best Use Them For Lead Generation
All businesses both online and offline need a pipeline of leads for economic growth. As such you need to get your message out to them in a way that is quick, pertinent and understandable. Because humans are visual in their...
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If you’re even slightly savvy at inbound marketing, then you’re focussing on how to convert people through call-to-action. You’ve put in the hard work, and potentially money, to get them landing on your website, so it is imperative that the...
29 NovInbound Marketing5 Secrets To Make Your Video Marketing Super Successful
If you want to run a successful viral marketing campaign, use visually appealing tools like videos. Ensure that your video clips match your brand perfectly and that they are informative, humorous and engaging. As you continue to upload extra videos,...
29 NovInbound Marketing7 Steps To Optimize Your Landing Page For Lead Generation
We live in a digital world where an inbound marketers task is to drive people to a website. That website, or more specifically the landing page of the site, is the modern-day shop window. It needs to entice, appeal, and...
29 NovInbound MarketingHow Marketing Automation Can Benefit Your Organization
We live in an age of globalization and automation – where we attempt to produce as much as possible and get it out to as many people as possible. This applies to inbound marketing practices, which is why there are...
29 NovInbound Marketing4 Email Marketing Tactics To Employ Right Now
Email marketing has experienced its ups and downs in popularity in the marketing community as new digital trends have come into existence. It has lasted the distance for a reason – because it is a powerful way of being able...
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The person buying your product or service wants to do so of their own volition. When you hear effective B2B marketers using the ‘don’t be too sales-y’ adage, this is what they really mean. According to SiriusDecisions, 67% of a...