Job Description

Seeking an experienced Product Marketing Manager to join our telecom experts team. The role will encompass creating GTM strategy, product positioning, content  strategy, collateral creation, and execution of product marketing programs for client offerings in the carrier and enterprise markets. This position will require a solid understanding of carrier and enterprise networks, their buying behavior and market trends. The ideal candidate will be able to understand market needs, work with customers, sales, channel partners, product management, marketing, and other stakeholders to develop and clearly articulate the unique value of telecom and networking solutions, primarily 5G, CBRS, Private LTE, Wi-Fi, SD-WAN, Conversational AI, IoT, both at a business and technology level. 

Essential Duties and Responsibilities

·       Market Intelligence: Be the expert on buying behavior of carriers and enterprises, understand and build buyer personas: who are they, how they buy, and their key buying criteria

·       Messaging & Collateral Development: Collaborate with product management, sales, and marketing to develop a product positioning and messaging that resonates with target buyer personas. Ensure that the message is consistent with the corporate brand yet specifically tuned to the markets in which clients operate and for which the products are targeted

·       Thought Leadership Content: Create thought leadership content, including white papers, solution briefs, webinar presentations, sales & marketing presentations, press releases, customer case studies and product video messaging, website copy, landing page copy, and email marketing copy. Provide content for and represent the company at various speaking engagements, conferences, press interviews, industry analyst briefings, etc.

·       Sales Enablement Support: Support client sales channels through the development of internal tools and external collateral including training videos, sales presentations, battle cards, sales playbooks, RoI calculators, and value messaging guides

·       Competitive Intelligence: Understand the competitive landscape and help position client offerings to be differentiated. Help create competitive overviews for product teas as well as competitive battle cards for the sales and marketing teams.

·       GTM Planning: Develop a Go-to-Market plan in conjunction with product management, sales, and marketing teams to support the retention of existing customers, drive cross-sell and upsell programs, and the acquisition of new customers

·       Conceive and develop innovative marketing programs that drive demand, brand value, thought leadership, and generate quality leads