It is not unusual for companies to launch a well-researched, high-spend marketing campaign, which results in disappointing sales figures. Simply having detailed data on everything about your buyers isn’t enough. It’s the last-mile which makes all the difference. How effectively...
13 JulSales EnablementAlignment5 Things to Keep in Mind when Building a Sales Enablement Strategy
19 AprInbound MarketingBuyer’s Journey: What Is It And What Do I Need To Know About It
The person buying your product or service wants to do so of their own volition. When you hear effective B2B marketers using the ‘don’t be too sales-y’ adage, this is what they really mean. According to SiriusDecisions, 67% of a...
19 AprInbound Marketing4 Compelling Ways To Turn Web Visitors Into Customers
A website’s very existence is to turn a prospect into a sale, but for many businesses, their average conversion rate sits at around 2% of all unique visitors. It’s essential for businesses to align marketing and sales and these steps...
19 AprInbound Marketing5 Secrets to Make Your Video Marketing Super Successful
If you want to run a successful viral marketing campaign, use visually appealing tools like videos. Ensure that your video clips match your brand perfectly and that they are informative, humorous and engaging. As you continue to upload extra videos,...
19 AprInbound MarketingThe Age of Content
The Age of Content - Why It Is So Important The birth of the internet, the establishment of Wikipedia, and the rise of the knowledge-hungry consumer – the age of content was, in some ways, inevitable. For marketers, content is...