Research shows that 70% of all marketing content remains unused by sales. If you're a marketer, this statistic is sure to make you squirm, and if you are in sales, you're probably nodding your head and saying, ‘that's about right’....
5 JulAlignmentSales EnablementTech2Biz AlignmentEp #11: How Alignment Can Help Product Marketers Get Off the Hamster Wheel
24 MayAlignmentInbound MarketingStorytelling on the Go: 6 Things You Can Do to Align Your Sales and Marketing Stories
“Storytelling” has become quite a buzzword in the last decade or so. Remember when it was just something that your favorite author did in the form of a beautifully written book that you enjoyed over the weekend? But today -...
24 MayAlignmentInbound MarketingHow To Nail Your Go-to-Market Strategy
Great ideas are not easy to come by, but when they do, it is easy to get carried away and lose sight of the original thought. A commonly quoted statistic summarizes the success mantra a lot of us choose to...