7 steps to knowing your competition before you go-to-market Information is a powerful thing. Incomplete information, however, can be dangerous and often leave you in the lurch. Competitive analysis can often leave you with more questions than answers. It’s tedious...
13 JulInbound MarketingTech2Biz AlignmentAlignmentThe Ultimate Competitive Analysis Checklist
25 JunTechnology InsightsAlignment5 Books on Product-Market Fit for Every Entrepreneur
Product-market fit means being in a good market with a product that can satisfy that market. - Marc Andreessen This is, of course, easier said than done. Majority of start-ups that fail build products that have either a small, or crowded...
14 JunTechnology InsightsAlignment3 Companies That Got Product-Market Fit Wrong And Made It Right
Building a fantastic product which has no takers is every entrepreneur’s nightmare. According to CB Insights, 42% of startups fail because their product has no market for it, making it the number one reason for failure. This post-mortem statement by...
24 MayInbound MarketingAlignmentStorytelling on the Go: 6 Things You Can Do to Align Your Sales and Marketing Stories
“Storytelling” has become quite a buzzword in the last decade or so. Remember when it was just something that your favorite author did in the form of a beautifully written book that you enjoyed over the weekend? But today -...
24 MayInbound MarketingAlignmentHow To Nail Your Go-to-Market Strategy
Great ideas are not easy to come by, but when they do, it is easy to get carried away and lose sight of the original thought. A commonly quoted statistic summarizes the success mantra a lot of us choose to...