Marketing teams focus on building content to fuel the top-of-the funnel and increase the number of prospects. Sales teams, on the other hand, focus on bottom-of-the-funnel content which will drive conversions. By this logic, it’s easy to dismiss the need...
12 AugInbound Marketing7 Types Of Sales Enablement Content Your Marketing Team Should Create
13 JulInbound MarketingAlignmentSales Enablement6 Crucial Steps to Master the Competitive Battlecard
Nearly 60% of buyers have done their research online before they reach out to a company for a sales conversation. This means, by the time a prospect reaches out to you, they are well-informed, possibly know their options reasonably well...
13 JulSales EnablementAlignment5 Things to Keep in Mind when Building a Sales Enablement Strategy
It is not unusual for companies to launch a well-researched, high-spend marketing campaign, which results in disappointing sales figures. Simply having detailed data on everything about your buyers isn’t enough. It’s the last-mile which makes all the difference. How effectively...
5 JulSales EnablementTech2Biz AlignmentAlignmentEp #11: How Alignment Can Help Product Marketers Get Off the Hamster Wheel
Research shows that 70% of all marketing content remains unused by sales. If you're a marketer, this statistic is sure to make you squirm, and if you are in sales, you're probably nodding your head and saying, ‘that's about right’....