Research shows that 70% of all marketing content remains unused by sales. If you're a marketer, this statistic is sure to make you squirm, and if you are in sales, you're probably nodding your head and saying, ‘that's about right’....
5 JulSales EnablementTech2Biz AlignmentAlignmentEp #11: How Alignment Can Help Product Marketers Get Off the Hamster Wheel
23 JunTechnology InsightsAlignmentSales EnablementEp #10: How Can Artificial Intelligence Help You Sell More with Rob Kall
Artificial intelligence is one of those buzzwords that is underestimated and over rated at the same time. We experienced the power of AI everyday while interacting with Alexa, while writing emails, while getting a delivery from Amazon or while planning...
24 MayInbound MarketingAlignmentStorytelling on the Go: 6 Things You Can Do to Align Your Sales and Marketing Stories
“Storytelling” has become quite a buzzword in the last decade or so. Remember when it was just something that your favorite author did in the form of a beautifully written book that you enjoyed over the weekend? But today -...
29 NovSales EnablementWhen A 6-Year-Old Asked Me – “How Do You Sell An Idea?”
I recently met my cousin after a long time. She has two kids - 11 and 6 years old, whom I met for the first time. Absolutely smart and delightful!!! As my cousin and I started talking about what our...