Starting a company or launching a new product in a highly competitive tech space is like going to war where knowing your enemy is imperative. With the pace at which technology is evolving, the need to keep a pulse on new players and solutions has never been greater. 

But scaling competitive analysis and measuring its success continues to remain a challenge for most B2B technology companies. Sales, product, and marketing leaders remain misaligned in answering the most fundamental question, “Why Us?” How can we fix that? Let’s hear what the experts say!  

Hi guys, this is your host Ashish Jain, and you are listening to the ALYNMENT podcast, where we aim to expose the day-to-day misalignments between product marketing and sales activities and discuss practical solutions to end this long-standing paradigm. 

In today’s episode, we talk with Sam Rinaldo, Hubspot’s Competitive Intelligence Analyst,  about the incredible power of ‘competitive intelligence’ and how only some companies manage to get CI right. Sam served as an Intelligence officer in the US Marine Corps for 9 years before entering the B2B tech world. As a marine deployed in Afghanistan, he developed his passion for intelligence by leading and managing an organization of 300+ military and intelligence personnel. I bet heading a B2B competitive intelligence unit is rather simple compared to that!  

I am hoping today’s conversation uncovers some new tactics that help you break away from legacy tools to develop the 360-degree view of the competition to identify “what matters” to win the deal.