We Help You Move the Needle
Telecom and software are in our DNA. Alignment is at the core of everything we do.
We Do The Heavy Lifting To Scale Your Technology Marketing & Sales Enablement
We know what it takes to create well-thought-out strategies, technically accurate yet engaging content, and simple sales enablement tools to increase sales effectiveness and business growth. We do all the background work so you can focus on customer and partner relations.
Market Requirements
Knowledge is power. This power comes from research that provides valuable insight into market trends, customer behavior, industry dynamics, among other key elements. A thorough understanding of your target market, channels and audience is the backbone of any business growth. This is where we come in.
Competitive Analysis
Learn the ins and outs of how your competition works and figure out how you can stand out in a crowded space. Get a deep understanding of your competitors and create strategies that yield actual results.
Alignment Workshops
Aligning sales and marketing leads to 38% higher sales win rates. And yet it is often the most neglected exercise in a company. What are the company’s goals? What is the vision? What are the key differentiators? What are the team’s responsibilities towards each other? Often product, marketing, sales and support teams are not aligned on the basics, which impacts the bottom line. Our hands-on workshops are designed to get your teams aligned.
Go-to-Market Strategy
Launching a new product or service or entering a new market? It’s important to go in with a concrete plan. We’ll help you design your go-to-market strategy, equipped with well-researched data and insights that will enable you to make all the right decisions.
Messaging Framework
Want to transform your messaging from “too many things to too many people” to “clear and consistent values to targeted people?” Start with putting together a messaging framework – a blueprint for your brand consistency. At KAIROS, we believe it is the foundation of every function and not just a marketing activity. It requires a deep understanding of the customer pain points, the core values, the alignment between why-what-how of the products and services, and the overall brand promise.
Branding Strategy
A brand is a perception formed by people based on their observation of your consistent behavior. In a world of fierce competition, a consistent messaging framework and focused content strategy can help you stand out from the clutter. We help you define a clear positioning and differentiation strategy that speaks directly to your target customers in a language that they understand.
Content Strategy
51% of B2B marketers can prove how content marketing has increased sales - and yet a lot of them do not have a content strategy! We will help you supercharge your content efforts with a targeted, tactical plan, as your extended team.
Analyst Relations
Analysts are your sounding board to the industry. We help you develop and expand your relationship with leading analysts, by educating them about your key value proposition and your overall brand story.
Sales Enablement Strategy
Do your sales and channel teams fully understand your product or service and your target customer? A lot of times, information falls through the gaps resulting in a sales team that seems unprepared and unequipped with the right content tools. At KAIROS, we empower your sales and channel team with a holistic sales enablement strategy that increases their effectiveness.
Winning Strategies Aligned with Product-Market Fit
"Customers don’t care about your solution. They care about their problems."
– DAVE MCCLURE
Create solutions that solve customer’s problems. We equip you with market intelligence and competitor insights to navigate route to market and develop the messaging framework and content strategy that drives sales.
Engaging Content with Technical Accuracy and Persona Alignment
Show off your expertise without the jargon. We work closely with you to establish your authority and trust with the relevant audience with content that engages, inspires, informs, and sells.
Video
One minute of video is worth 1.8 million words. As businesses, you can no longer ignore the impact of video whether you’re from product, marketing or sales. We help you transform your brand promise, data and insights into powerful videos that catch eyeballs.
Blog
60% of marketers say blog content creation is their top inbound marketing priority. We create content that takes your buyers through every step of the marketing funnel - from awareness to consideration and conversion.
Podcast
Establishing thought leadership can be challenging and podcasts are a great way to get word out about your expertise in a creative and engaging way. We help you find your niche and design and execute your podcast plan.
Webinar
Capture the interest of your Middle of the Funnel or MOFU leads through webinars and help them make a decision about your product or service faster.
Infographic
This tool is a great way to develop and tell stories using data. A visually-stimulating marketing tool, infographics are like cheat sheets for your customers as they leave them wanting more. We present data in a way no one else does.
Whitepaper
An extremely important part of your inbound marketing toolkit, whitepapers do a great job of establishing your company as a thought leader as well as help you attract highly qualified leads.
Solution Briefs
Solution briefs showcase the specific ways in which your business can solve problems. We create highly customized solution briefs for your business and clients, by developing an in-depth understanding of your business and the industry it caters to.
Case Study
9 out 10 potential customers look for proof online through reviews and testimonials before they make a purchase. Case studies are an invaluable asset to help your prospects make a final decision about you. We help you piece together these success stories.
Connect the Dots
Today's hyper-technical business world is a constantly changing environment. It seems that just as we start understanding any new technology and how it can help our customers; a revolution comes along that upends the apple cart. So, how can product marketing and sales enablement teams connect the dots, accelerate growth, and scale?
Sales Presentations
Changing a prospect’s mind is hard. We create sales presentations geared towards capturing the best that your product or service has to offer, while keeping in mind the psychology of your target audience.
Sales Playbook
This simple document outlining your company’s sales process, buyer personas and call scripts can skyrocket your productivity.
Competitive Battlecard
A sales battlecard helps sales reps with tips and guidelines on sharing information with prospects comparing your product to a specific competitor. With our in-depth competitor analysis and content expertise, we get you ready for battle easily.
RoI Analysis
We help you calculate your Return On Investment across all business strategies and suggest ways to optimize your investments as well.
Sales Training
Empower your sales teams through systematic sales training. We cover aspects of products, equip sales with a deep understanding of the customer as well as the competition and using our alignment approach, help them utilize all marketing content to close more deals.
Channel Marketing
The different channels that marketers have at their disposal today can be a bane or a boon. We help you define a strategy for each channel and execute it so that you are able to reach more customers effectively.
Account-Based Marketing
This business marketing strategy is ideal for businesses looking to cater to big accounts as their target personas. We go beyond lead generation strategies, helping you to upsell and cross-sell to accounts through hyper-personalization and sales and marketing alignment.
Sales Empowerment Tools Aligned with Sales Expectations
"When reps take the role of a curious student rather than an informed expert, buyers are much more inclined to engage."
– Jeff Hoffman
It is time to commit to your sales team. Work with us to empower them with the right tools, content, information and training so that they can pitch like pros and help take the customer through the sales funnel with ease.
How Customers Feel About Working with KAIROS
Read full case study
What's the KAIROS advantage?
TYPICAL MARKETING AGENCY APPROACH
KAIROS PRODUCT MARKETING APPROACH
Create high-level generic content due to limited knowledge of the target market and product; Focus is typically on providing design and digital marketing services.
We know your market. We are product marketing and sales enablement experts. Our content and go-to-market strategy offerings go much deeper than what most marketing agencies can support.
Work in a silo, resulting in misalignment between the objective and outcome.
Alignment is at the core of what we do. We make a conscious effort to collaborate and align with your sales, marketing, and product teams.
Steep learning curve, as clients must spend significant time in explaining technology.
We are your extended team and aren't afraid to do the heavy-lifting when it comes to research and strategy. Our 25+ years of industry expertise is our foundation for creating impactful content and strategy for you.
Focus is on achieving short-term objectives versus long-term growth that is sustainable.
With our product marketing approach, we do more than just create collateral. By deep-diving into your products and your marketing approach, we partner with you to make you ready for success.